Tag Archives: Product Design

Unique Sugar Skull Tea Spoon by Hundred Million Features a Captivating motive.

skullspoonmainbannerSugar Skull Spoon by Hundred Million

I never thought I would find a spoon in the shape of a skull, although Facebook has proved me wrong! Allow me to introduce this very fascinating sugar skull spoon by Kelvin Dodds who operates a design studio based in London known as Hundred Million.

According to the East London Small Business Centre, Dodds created a Kickstarted campaign in order to raise funds for this quirky, yet inspiring design. I’ve recently discovered this intriguing sugar skull spoon through a stream of Facebook comments, although this isn’t just an ordinary spoon that you can find in your local supermarket, this particular design has a really captivating motive.

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While I do admire the overall style, I began to question the practicability and the usability, as there are three holes within the middle of the spoon that represent the characteristics of a human skull including the eye sockets and the nose. In reference to the Kickstarter campaign, the spoon is meant to encourage the consumer to add less sugar to their tea or coffee. Now I get the idea, this is a tea-spoon is designed to minimise your sugar intake, I just couldn’t imagine using the spoon for an actual meal.

Now this is quite an innovative idea, I could do with the will power to eat less sugar and now I know there is a spoon that can assist with my ambitions, what more could you ask for in life! At first, I wondered whether the person using the spoon would need to balance or rearrange the sugar into a specific place, as there are holes within the spoon that could easily cause the contents to fall back into the container. In reference to Dodd’s Kickstarter campaign, this particular spoon would make a fantastic novelty or collectors item for all those skull admirers out there.

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However, the shape of the spoon is highly creative and the packaging is very stylish and professional; the mugs have definitely captured my attention and the stylised patterns do feature an artistic aesthetic.

The sugar skull spoon has accumulated a large audience through various social media sites including Facebook and Twitter and the Kickstarter campaign has raised £45,076, which is an amazing achievement! Dodds has managed to create a quirky, yet stylish creation that features a very interesting objective, if you need one of these fantastic sugar skull spoons in your life, just click on the link below.

http://www.hundredmillion.co.uk/

References

Kickstarter, “Sugar Skull Spoon by Hundred Million” (Accessed 17/3/15) https://www.kickstarter.com/projects/hundredmillion/sugar-skull-spoon

East London Small Business Centre, “East London’s Kickstarter Wiz Kid” (Accessed 17/3/15) http://smallbusinesscentre.org.uk/portfolio/east-londons-kickstarter-wiz-kid/

Hundred Million, “Skull-Shaped Tea Spoons Encourage You To Use Less Sugar,” Bored Panda (Accessed 17/3/15) http://www.boredpanda.com/sugar-skull-spoons/


Skulls, Skeletons and Tequila, Espolón has it all!

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Espolón Advertising by Steven Noble 

Espolón Tequila is one unique, innovative brand that features a smooth, delicate flavour along with a creative label that will leave a very memorable impression! As soon as I recognised the bottle of Espolón, I instantly developed to the urge to purchase a bottle for myself and the product design immediately attracted my attention. While I was tempted to try the tequila, I wanted to keep the bottle for the inspiring label / packaging.

So what makes this bottle of tequila so interesting? Well, the tequila isn’t too overpowering, Espolón does create some fantastic Paloma’s on a warm summers day, the packaging is inspiring and the overall brand features a very compelling story! The label features a range of lively, animated skeletons and the overall style does feature similarities to the Mexican Day of the Dead Festival that invites deceased family members and spirits to partake in the celebration, as referenced by Regina.M Marchi.1 I’ve mentioned these particular elements in my previous posts but I’ll briefly mention some of the most important points. If you are interested in viewing the previous posts just click on the links to Part I and Part II

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Espolón Advertising – Steven Noble

Espolón’s product design features similarities to the works of José Guadalupe Posada and there is an illustration known as the “The Calavera of Don Quixote 1910” that appears almost identical to the label; Espolon’s design presents a very distinctive appropriation that reflect’s Mexico’s cultural and historical background.2 I’m assuming that Posada’s prints would be available under ‘free use,’ this would be a very interesting area to explore or research in the next week. According to Regina.M.Marchi, Posada is an influential artist / printmaker from Mexico who produced a range of delightful prints or illustrations featuring a range of enthusiastic, animated skeletons during the 19th century.

In the illustrations, the playful skeletons partake in a range of activities or events wearing a range of outfits or accessories and Posada’s distinctive style provides a humorous perspective of death, as referenced by Marchi.3 Espolón have used these lively skeletons to advertise their tequila, although I can’t see anything wrong with this, the story does feature some cultural associations or symbology that provides context to the overall brand. Espolón delivers a level of authenticity through the packaging or product design that is inspired by one unique symbol.

espolon-revolutionEspolón Product Design / Labelling 

According to the Espolón official website, “Master Distiller, Cirilo Oropeza” created a brand of Tequila that was named after the spur found on the back of a Rooster’s heal and “Espolón pays tribute to the legendary bird so important within Mexican culture.”4 This is a very fascinating concept that has invited me to research the significance behind the rooster and Elías Domínguez Barajas in the ‘Function of Proverbs in Discourse’ explains that the rooster features a connection to “bravery, pride and confidence” within Mexican Culture.5

This is a very interesting discovery that definitely adds a level of interest towards Espolón and the brand’s overall history. While I’m interested in researching the cultural and historical associations related to the brand, I do enjoy a glass of Blanco with a slice of lime. This particular type of Tequila works exceptionally well as a cocktail or a mixed drink and I would definitely recommend Espolón if you intend to create a Paloma or an Espresso Martini.

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José Guadalupe Posada – Print / Illustration: 
The Calavera of Don Quixote, 1910

The tequila also works as a delicious alcoholic beverage just by itself with some ice and a slice of lime. While there are other brands of tequila that feature an outstanding flavour, Espolón is exceptional for the price and it’s very affordable, especially for the overall quality! So if you’re planning a dinner party and you need Tequila for a dozen Paloma’s, this is definitely the one to go for!

According to Espolon’s website, the tequila features “100% pure agave” that is created / distilled in “Los Altos, Mexico.” From a personal opinion, I do enjoy the Blanco compared the Respado that is aged for several months in an “oak barrel,” as referenced by Espolón.6 This is just my personal preference and I prefer something with a smooth flavour or texture. If you’re new to tequila, I would recommend the Blanco to start off with, if you’re searching for something with a strong, full-bodied flavour then the Respado is an excellent choice.

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Espolón features some very compelling, yet distinctive advertisements that are very admirable and the designs are created by Steven Noble. Last but not least, I thought I would briefly mention my recent discovery in regards to my statistics on my WordPress profile.

This year so far, I’ve received 482 views for my previous post in regards to Espolón tequila that ranked number six on my top posts for 2015. This is a very interesting conclusion that demonstrates Espolón’s increase in popularity. Perhaps there is a demand for skulls and tequila, it’ll be interesting to observe the statistics overtime in order to view any significant changes.

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So if you enjoy relaxing on the deck chair with a refreshing glass of tequila, I would recommend Espolón! Not only will you receive a high quality product, you’ll obtain an awesome bottle with some incredible designs including skulls, skeletons and a rooster, what more could you possibly ask for? If you love skulls and tequila, this is the brand for you.

Espolón also features a Facebook Page and a Twitter Page that is worth viewing if you wish to acquire further information! These amazing advertisements are created by Steven Noble, click on the link to view the artist’s Behance Portfolio.

References

1.Marchi, Regina.M, The Day of the Dead in the USA: The Migration and Transformation of a Cultural Phenomenan (New Jersey: Rutgers University Press, 2009) p.26-27
2.Regina, The Day of the Dead in the USA, p.27-28
3.Regina, The Day of the Dead in the USA, p.27-28
4.Espolón Tequila, “A Legend in the Making,” 2013 (Accessed 9/2/15) http://www.tequilaespolon.com/en/?age=verified
5.Barajas, Elías Domínguez, The Function of Proverbs in Discourse: The Case of a Mexican Transnational Social Network (New York: Walter de Gruyter GmbH & Co. KG, 2010) p.100
6.Espolón Tequila, “Tasting Notes,” 2013 (Accessed 9/2/15) http://www.tequilaespolon.com/en/?age=verified


Crystal Head Vodka: Creative skull shaped bottle becomes hard to resist!

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Photograph of Crystal Head Vodka by Charlotte Pridding 

The Crystal Head Vodka features a very creative bottle design / creation that is almost impossible to resist! I first discovered the clear, skull shaped bottles within various liquor stores throughout the city and I couldn’t resist the temptation, I decided to buy one for myself. Of course there are pros and cons, So I thought I would list my thoughts or recommendations.

The vodka itself features a smooth, yet subtle flavour that tastes delicious as a cocktail or a mixed drink. If you have a sweet tooth, the Crystal Head Vodka definitely compliments the ingredients for an Espresso Martini or a White Russian. I wouldn’t necessarily drink it straight and I prefer mixing the vodka with other alcoholic beverages; the additional flavours compliment or elevate the overall taste. The Crystal Head Vodka is expensive and I suspect that the consumer is paying for the overall design of the bottle as well as the alcohol.1

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Photograph of Vodka Bottle by Charlotte Pridding

I actually prefer the taste of the Vodka when it is mixed with something else and I didn’t enjoy drinking it straight, the flavours were very delicate and subtle, this is just my personal preference anyway. I must admit, the Crystal Head Vodka compliments certain events or party occasions and the skull shaped bottle looks great on top of the bar! I’ve developed a fascination for the story or the history behind this particular brand and I’ve decided to undertake some further research.

According to the Crystal Head Vodka Website and Dan Aykroyd, this unique brand is produced in ‘Newfoundland, Canada’ and the Vodka features a very distinctive filtration process involving “precious crystals, known as Herkimer Diamonds.”2  The product also features an elaborate distillation process that includes “peaches and creamed corn” that are combined with the “waters from Newfoundland,” as referenced by the Crystal Head Vodka Website.3

Nick Curtis from The London Evening Standard explains that Dan Aykroyd collaborated with artist, John Alexander in order to create a ‘high-quality, premium product’ with a unique bottle design that is inspired by the “Mesoamerican crystal skulls.”4

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Photograph of Actor / Comedian, Dan Aykroyd with Crystal Head Vodka. Photographer Unknown

In a commercial featuring Crystal Head Vodka, Aykroyd explains the cultural, historical and spiritual connotations that are related to overall product design as well as the shape of the bottle.5 According to Arkroyd, the product is inspired by the “13 Crystal Skulls” and the Mexican Day of the Dead Celebration, the bottle features such an interesting, yet captivating background that successfully adds a level of meaning / significance to the overall product.6

I have often wondered whether I purchased the actual product for the bottle or the Vodka? At first, I was fascinated with overall product design and the bottle is such a fantastic novelty, although I was intrigued by the actual flavour of the Vodka. Obtaining the skull shaped bottle is a rewarding experience that provides an element of retainability and consumers have used the bottle both creatively and imaginatively.

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Facial Reconstruction with Crystal Head Vodka by Nigel Cockerton

I have recently discovered a range of online consumers that have used their bottles as lamps, plant pots, ornaments, decorations, storage containers and even fish tanks! There’s even a forensic artist known as Nigel Cockerton from Scotland who has used the skull vodka bottle as the base in order to ‘recreate’ a very impressive, yet realistic human face, as referenced by Skullspiration.7 It’s amazing to see what these bottles are used for and I do enjoy viewing all of these creative ideas or transformations.

Nick Curtis quotes Aykroyd who explains his recent project known as ‘Use Your Head’ that encourages a range of artists from around the globe to use the skull vodka bottle within a creative or artist manner.8 This is such an interesting campaign that has generated interest from followers or fans from around the world and the Crystal Skull Vodka Facebook Page encourages their online followers to submit photographs of their Skull Vodka bottle within an artist context.9

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Photograph by Startraks. Photo of Crystal Head Vodka & Dan Aykroyd

I have often wondered what I would do with my empty skull bottle? I suppose I’ll have to think of some ideas in the next few days. I’ve decided to take some photographs of the bottle that has provided an opportunity to experiment with the lighting and the composition.

Overall the marketing and the advertising for the Crystal Head Vodka is phenomenal and I do admire the level of creativity and craftsmanship in terms of the actual bottle design. The product features a very subtle flavour and I do prefer drinking the Vodka as a delicious cocktail, rather than drinking it straight. Retaining a skull shaped bottle at the end is an advantage and something that is worth keeping for artistic or practical purposes, although the price is slightly higher compared to the other brands. If you prefer drinking sweet cocktails or mixed drinks, I would highly recommend the Crystal Head Vodka!

References

1. Dan Murphey’s, “Crystal Head Crystal Head Vodka 700ml,” Ratings & Reviews (Accessed 28/1/15) http://reviews.danmurphys.com.au/0592-en_au/DM_710148/crystal-head-crystal-head-vodka-700ml-reviews/reviews.htm
2. Crystal Head Vodka, “Our Story,” https://crystalheadvodka.com/en/ourstory (Accessed 28/1/15)
3. Crystal Head Vodka, “Our Story”
4. Nick Curtis, “Dan Aykroyd talks Ghostbusters, alien life, and new Crystal head vodka,” 19th September 2014, The London Evening Standard (Accessed 28/1/15) http://www.standard.co.uk/showbiz/celebrity-news/dan-aykroyd-talks-ghostbusters-alien-life-and-new-crystal-head-vodka-9744065.html
5. “Dan Aykroyd’s Crystal Head Vodka,” YouTube Video, (Accessed 28/1/15) https://www.youtube.com/watch?v=SKqjIv91Zx8
6.”Dan Aykroyd’s Crystal Head Vodka,” YouTube Video
7.Skullspiration, “Forensic reconstruction of a Crystal Head Vodka skull,” (Accessed 28/1/15)  http://www.skullspiration.com/forensic-reconstruction-of-a-crystal-head-vodka-skull/
8. Curtis, “Dan Aykroyd talks Ghostbusters, alien life, and new Crystal head vodka.”
9. Crystal Head Vodka, Official Facebook Page (Accessed 28/1/15) https://www.facebook.com/crystalheadvodka

Image References

http://blog.totalwine.com/2012/02/02/pt-2-dan-aykroyd-talks-vodka-with-total-wine-more/
http://io9.com/forensic-artist-reconstructs-the-face-of-crystal-skul-1524391326
http://www.startraksphoto.com/home.aspx
http://www.crystalheadvodka.com/news/dan-aykroyd-blows-full-steam-a-head-into-london-england
https://www.facebook.com/media/set/?set=a.10151824863486326.1073741845.91373316325


Skullavera showcases unique ceramic skulls at Melbourne’s Day of the Dead Festival

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All the skulls in the photographs are produced by Skullavera

Last Saturday, I attended a Day of the Dead Celebration in Melbourne that featured a range of hand crafted skulls, printed t-shirts, altars, traditional Aztec dancing, Mexican street food and face painting! The event was located at the Trust Bar and Restaurant in Flinders street that was full of visitors with their faces painted as the Mexican sugar skulls, it was fascinating as there were so many different patterns and designs!

It was interesting to see how each person had interpreted the Mexican sugar skulls, some had used colourful face paint while others had decided to go with a  minimalist approach. Furthermore, I did find the event particularly fascinating as I have never been to a Day of the Dead festival in Melbourne and the event was quite different to what I was expecting! At first the venue was rather crowded, although I throughly enjoyed watching visitors passing by with their sugar skull face paint!

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As I was walking through the venue, there was one stall that had captured my attention. There were a range of colourful and illustrative skulls that were displayed onto a wooden surface along with a selection of skeletal figurines including Frida Kahlo and Marlyin Monroe. These hand crafted skulls featured elaborate and decorative designs that are quite unique compared to the other ceramic skulls that I have seen throughout the city of Melbourne.

These incredible hand crafted skulls are produced by a company known as Skullavera that is currently based in Sydney, Australia. BME Melbourne have conducted an interview with the artist who explains that the skulls are inspired by Chicano / latino tattoo designs as well as “the Mexican Drug Cartels.” 1 Each skull features a completely different style, there were so many different patterns, designs and illustrations, in fact the stall at the Day of the Dead celebration was definitely vibrant and decorative.

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In a way, the artist applies a unique and distinctive style to the ceramic skulls, the level of detail and craftsmanship is incredible! The illustrations provides each skull with a unique characteristic, these models appear to have an individual personality, a personal style!

While there were bright and colourful designs available, there were other skulls that featured a range of black and while illustrations, the stall at the Day of the Dead Celebration in Melbourne featured some extraordinary ceramic skulls in all different shapes and sizes, I was seriously tempted to buy one for myself!

The official Skullavera blog does mention that the hand crafted skulls are inspired by the Day of the Dead celebration; from a personal perspective the ceramic skulls do feature both Mexican and European influences, there are various designs that do remind me of Western popular culture. 2 The way the skulls were displayed do feature similarities to a traditional Mexican altar that is usually installed during the Day of the Dead in order to welcome spirits to the celebration, as referenced by Maria Herrera Sobek. 3

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In fact the display in general was creative and inspiring, it was seriously hard to walk past the stall without taking a dozen photos, I was in awe for at least 30 minutes, I just could not take my eyes off these hand crafted skulls! I f you haven’t seen Skullavera’s work, then I would strongly suggest to visit the Facebook page or the blog, there is some incredible work displayed online.

For those who have never even heard of this Day of the Dead Celebration in Melbourne, I would recommend buying a ticket for next year! As if you can go wrong with beer, tequila, nachos and ceramic skulls all in the same venue? While the event itself was crowded to begin with, the works on display were definitely worth seeing!

1. BME Melbourne, “Skullavera Interview”, June 28th 2013, http://www.bmemelbourne.com/bmeinterviews/skullavera-interview/ (accessed 5/11/13)
2.  Skullavera Official Blog, http://skullavera.blogspot.com.au/ (accessed 5/11/13)
3. Sobek, Maria Herrera (ed) “Altars” in Celebrating Latino Folklore: An Encyclopedia of Cultural Traditions, Volume 1 (California: ABC – CLIO, 2012) http://books.google.com.au/books?id=bDIwZ8BieWcC&pg=PA423&dq=traditional+mexican+altars+
celebration+latino+folklore&hl=en&sa=X&ei=6hR6UpbuJMO2kgWqh
4GwCg&ved=0CDA
Q6AEwAA#v=onepage&q=traditional%20mexican%20altars%20
celebration%20latino%
20folklore&f=false

Other References:

https://www.facebook.com/Skullavera73

http://skullavera.bigcartel.com/

http://www.dotdfestival.com.au/


Ed Hardy’s Skull Perfume Bottles

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During my Monday afternoon shopping trip in Geelong, I discovered a very large display of perfume at the very front entrance of a cosmetics store. I was seriously tempted to buy Katie Perry’s latest perfume, although I discovered a range black and white perfume bottles in the shape of a skull with a rose in between the teeth. I was definitely intrigued by the shape and the size of the perfume bottles, they were small enough to actually fit into the palm of your hand!

The fragrance is produced by Ed Hardy, a popular tattooist and fashion designer who often incorporates the skull into a range of contemporary designs. I’ve never really seen these particular perfume bottles before, I didn’t even know that Ed Hardy produced his own fragrance! These bottles are everywhere, every cosmetic store I have walked into will have a pile of these skull perfume bottles at the front entrance!

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I must admit, the skull perfume bottles have a very sweet fragrance, it’s a little too sweet for my liking, although the smell was quite different to what I was expecting! I only tested the white bottle, which is the female fragrance, the black bottle is men’s cologne, I did not realise this until I actually researched the perfume online.

To be honest, I wasn’t expecting anything sweet nor fruity, although it was quite a pleasant surprise! The black and silver packaging also has a unique appearance, the skull is printed onto the front of each box and the design reminds me of 1950’s tattoo art.

I was close to actually purchasing a bottle for myself, I’m just completely fascinated with the bottle and the design is quite different from any other perfume bottle I have seen before! You know, I have actually realised that the skull is still a very popular and recognisable image, it’s actually hard for me to walk into a store without finding at least one product with a skull printed onto the front!

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It was only time until someone decided to design a skull perfume bottle, almost every other company has found a way to use the skull in some shape or form. Well not every company, but there are many corporations that have depicted the human skull in a contemporary context through advertising and product design. Are skull perfume bottles the next in thing? We’ll just have to wait and see what happens next!

For further information, please visit the links below!

http://edhardyshop.com/

Image Citations:

http://www.beautezine.com/new-ed-hardy-skulls-roses-fragrances-for-him-her/

http://www.fragrancex.com/products/_cid_cologne-am-lid_s-am-pid_69868m__products.html


Skull Frenzy in Melbourne CBD!

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Skull Merchandise in Typo

Ok so I know I haven’t posted in a while with moving house and working full-time, life has been pretty hectic at the moment! so where do I begin? well at the very start of the year, I posted a blog post each day and now I am convinced that I should start posting more regularly. I know I haven’t posted for a least a few months, so I began to wonder…..where do i even start?!

So I started to browse through the images I have taken on my mobile phone, I normally take photos with my SLR camera although there are several times where I have found something interesting and I didn’t have all my equipment with me at the time. In Melbourne there is always something new or interesting to find, I remember taking a short cut to the station, at first I was just walking down a dull, dark and grungy alleyway until a recognised an entire wall of graffiti that featured vibrant and intricate designs.

So here I am standing in awe in a deserted alleyway admiring some of the extraordinary and incredible designs that were right in front of me, this is what I enjoy about the city, there’s always something new to discover.

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Ceramic Skulls in Window Display

So I use my phone to take snap shots and then I revisit the same place with the proper equipment including my SLR camera, gee what would we do without mobile phones? Ok so I know my trip to the station is slightly off topic, although I have come to realise that my phone has been used to document graffiti, window displays, billboards, posters and even those random events or festivals that I occasionally walk into on a saturday afternoon.

So as many of you know by now I am particularly fascinated with the skull in popular culture, contemporary art and design, as a matter of fact the skull is everywhere, you could be eating a taco and you’ll see a skeletal figurine next to the hot chilli sauce! So what is the first photograph I find stored in my mobile phone?

I discovered a photo of two ceramic skulls outside a two dollar shop within the middle of a small shopping centre, the entire window display was rather strange there were ceramic skulls placed with crystal ornaments, I wasn’t too sure what was going on.

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The reason why I had taken this photograph is because I was particularly fascinated in the way the skull is commercialised, the skull has become a product, a commoditized item that can be purchased for only a few dollars. It’s quite strange to think that our skull that holds all of our most precious and vital organs has become a mass-produced item. I have often wondered whether all of these skull t-shirts, banners, posters, figurines etc actually remind us of our own humanity or existence?

So do I think of my own mortality when I view an image of the human skull? for me this is a hard question, at times I do start to contemplate upon life and death, then there are times where I feel nothing at all. Personally the context would have a strong impact, a two dollar ceramic skull in a shopping mall would surely generate a completely different interpretation to a skull that is displayed in a film or an exhibition space?

Ok so these cheap ceramic skulls were rather eclectic but I was interested in the random and unusual display, so I decided to take a photograph for future reference.

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Clear It Warehouse / Factory: Dangerfield & Pulp Kitchen Collection – Melbourne, Fitzory 

As I browse through my photographs, I have realised that I do take quite a lot of photos of Typo. Typo is a retro stationery store that often sells a range of popular skull merchandise, in fact every time I walk into Typo I instantly find an entire display of skull notebooks, pencil cases, pens, cups and metallic storage containers. It appears that Typo have used the skull because it’s a popular image, in fact I’m convinced the skull will never loose popularity as this anatomical part of our body is something we can all relate to.

I also remember taking photographs of a retail warehouse in Fitzroy, I remember finding skull printed scarfs, jeans, bandannas, t-shirts, skirts, dresses, even swim suits, in fact the entire warehouse was full of skull printed outfits! Ok so Fitzroy is a fantastic place to find random and spontaneous items, it’s the type of place where you’ll find sofa’s, old bicycles and stacks of milk crates placed on every street corner.

Fitzroy have all sorts of quirky stores and gallery spaces, almost every second window featured a skull, my phone definitely ran out of battery life towards the end of the day!

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Skull Painting in Window Display, Artist Unknown – Melbourne, Fitzroy 

So there we are the skull is everywhere, I suppose I’m continually trying to find new and interesting representations of the skull. It’s actually interesting to think how the symbol of death and mortality has become one of the most popular commercial products within the contemporary visual culture! I can’t walk to the end of the street without recognising at least one person wearing a skull printed scarf, jumper or t-shirt, we just continually purchase these products and never really stop to consider the actual meaning or significance behind the image or the item we’ve just bought!

It’s ironic really, death is still considered as a taboo subject within Western culture, although the majority of products are literally plastered with images of skulls, even baby clothes have skulls on the front! None the less, it’s just a bit of fun just to wear a skull printed t-shirt or a scarf to the supermarket, well everyone else wears the same thing now!

So if you are bored and want to find something interesting to do, take your camera and travel to Melbourne, you’ll be surprised with how many random objects you’ll find 🙂 I know I haven’t posted regularly in a while, now that I have some extra time on my hands I be able to keep on top of things, stay tuned!


Tarot Grenache, 2009 by Alpha Box & Dice

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So yesterday I decided to go out for lunch in Geelong and right opposite the cafe was a unique liquor store named Randal’s, which is located at the very end of Packington Street. What I do like about Randal’s is the fact that you can find a range of good quality wine, cinder and beer that isn’t available at the local liquor store or the supermarket. You know it’s always nice to have a change from time to time!

While I was browsing through the selection, I eventually discovered a very interesting bottle of wine. Tarot Grenache, 2009 is produced by Alpha Box & Dice in South Australia; I was very impressed with the label on the very front of the bottle. The label features a unique design and the multicoloured skulls immediately captured my attention, I picked up the bottle just to examine the detail.

The label also features a snake wrapped around a Giant Capital T that features a range of different colours, patterns and designs. In fact, the label does feature similarities to a tarot card, which does add a creative and artistic edge to the design. Ok so you’re properly thinking, what does the wine even taste like? well the first couple of sips was quite strong, overpowering, even bitter, although I’ve never really tried Grenache until this particular moment in time.

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I wasn’t overly keen on the taste of the wine, which was rather surprising as I was expecting something smooth and palatable. While the label is rather inspiring and imaginative, the wine itself does take a while to get used to.  I absolutely love anything related to skulls so there was no way I could have walked out of Randal’s without buying this bottle of wine. It’s not everyday you see skulls printed onto a wine bottle, this is what makes the label so extraordinary!

So the next question, you will properly ask is….would you really rely on the label or the design of the bottle to determine whether you were actually buying decent quality wine? I remember walking into a supermarket and buying a bottle of wine with four sheep jumping a fence, while the wine was absolutely dreadful, at least the Tarot Grenache wasn’t quite as bad as this experience.

I’ve always assumed that the design would indicate that the wine was high quality, I suppose this is the time where you actually read the bottle before you make the final purchase. What fascinates me about the Tarot Grenache is the reference to death and the human skull, especially in the label, I actually discovered a short statement on the bottle that captured my interest.

The label by Alpha Box & Dice states, “The card that has the face of death – fear? No! Let the changes sweep over you, like the blade cuts away dead wood to allow fresh fruit to spring forth”. This wasn’t the best wine I have ever had, although the advertising and the graphic design is very clever! It’s actually interesting to see the way the skull is used in alcohol packaging, what else can I say really? The skull still appears to be one of the most popular symbols in advertising and product design!

http://www.alphaboxdice.com.au/abnd_tarot.html

URL Links

http://www.frugalmacdoogal.com/wine_features/wine_selection.php?wine_id_selected=677

http://www.vsimports.com/wine.php?id=427