4/2/13 – Skulls used to Promote one of Melbourne’s Most Popular Music Festival.
Over the past few weeks I have recognised advertisements around Melbourne, promoting the Future Music Festival at Flemington Race Course. I have noticed banners, posters and billboards around the city, where the skull has been used as the logo. The festival will feature a Day of the Dead theme; most of the advertisements do feature bright, bold and vibrant colours that also compliment the skulls and the skeletons that reappear within the advertisements.Every year there is a different theme for the Future Music Festival; this is a very clever marketing strategy as you wouldn’t attend the same old festival every year.
Even the website is visually interesting, there are skulls left right and centre! The website is certainly up to date with the recent trends and styles, as the skull is very popular at the moment. A few months ago, I noticed a few A4 sized posters attached to lamp posts and now I’m beginning to see giant billboards all over the city, where the skull has become completely unavoidable. So I have been to one music festival before and you can visit various bands playing at different stages; it is fairly interesting as you can quickly move from one band to the other without waiting for an extended period of time.
It’s interesting to see how the festival use certain elements from the Day of the Dead Festival; the various colours patterns and designs do remind me of this particular celebration. The Day of the Dead theme definitely works well with the music festival and the event usually contains lots of drinking, singing and dancing. I do have one question in mind when I view the advertisements; has the skull lost it’s symbolic meaning? In a way yes, in these particular advertisements the typography actually distorts the shape of the skull to the extent where you could misinterpret the skull as something completely different. Needless to say, the skull does compliment the Day of the Dead theme; the typography also adds an interesting effect to the shape of the skull and the advertisements definitely captures my attention from the opposite side of the road.
It’s hard not to notice the advertisements, all the different colours immediately jump out at you! The advertisements are very well designed, although you need innovative designs in order to promote such a good lineup! There’s Ellie Golding, Dizzee Rascal, The Prodigy, Rudimental and many more!
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