Image of the Skull appeals to a Male and a Female Audience.

25/7/12 – The Skull in a post industrialised society: Masculine or Feminine? 

Over the past few months, I have recognised that the image of the skull has attracted a young male demographic. Everywhere around the city, the skull has been used for t-shirt designs, jumpers, back packs, shoes and skateboards, which appeal to a male audience. There are so many different representations of the skull within the mass market, although the black and white skull appears to be a popular fashion in men’s clothing.

One could argue that the skull often features masculine qualities, which may have been designed to attract men rather than women. Most of the t-shirt designs for men feature dark or morbid representations of the skull in either black, white, blue or red. There would be some women who would wear dark or sinister depictions of the skull although this particular style appears to be very popular within men’s fashion.

Sketches: Guy with a skull t-shirt and a guy with a skull jumper.

The visual observations have revealed that the image of the skull is popular amongst a young male audience. There are other sketches, which have identified the skull is children’s clothing, video games, advertisements, television commercials and other mass produced products. These particular observations demonstrates a strong interest or attraction to the image of the skull in the 21st century.

In comparison, the Mexican sugar skulls seem to appeal a female audience through the different patterns, designs and floral illustrations. There are a lot of women with Mexican skull tattoos, which also questions whether the image of the skull is modified in order to appeal to more than one demographic. The Mexican skulls are very decorative and colourful, which may attract women more than men.

Does the image of the skull feature masculine or feminine qualities and if so has the skull become gendered? The actual shape of the skull that is used for men’s clothing differentiates from women’s fashion, which feature may organic shapes, patterns and designs.

Would men and women both have a completely different perspective of the skull? I suppose death is quite subjective and each person would interpret the skull quite differently. It would also depend on one’s own experiences or encounters with death such as a family friend or relative who has passed away.

Age would also influence one’s perspective of the skull and perhaps the image of the skull within the consumer culture is used to attract a young audience. Perhaps a young person would interpret the skull as purely an image or representation because the concept of death is so far away, although for someone who is older the skull may have a completely different representation.

I’m quite young myself so I am still trying to find some sort of connection with death through the image of the skull within the consumer culture. Does the skull have any connection with death within a post industrialised population, although would the image of the skull affect each person differently through age, sex and cultural background?

Image Citations:

http://www.animalshirts.net/skeleton/skeleton-shirt.htm

http://www.spreadshirt.com/sugar-skull-women-s-t-shirts-C3376A9530199

http://www.attitudeclothing.co.uk/product_29194-102-2315_Loungefly-Sugar-Skull-Women’s-T-Shirt.htm


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