26/3/12 – Minotaur
Next to the Time Burton products and the Living Dead Dolls were Skelanimals, which is targeted towards children. It was interesting to recognise how the scary and morbid dolls were placed right next to cute and playful representations of dead animals. According to the Skelanimals website, the brand disrupts clothing and fashion accessories for children.
The logo features a very simplistic image of a skull through the composition of circular and angular shapes. Skelanimals is another example of how the skull has been simplified or modified through Popular Culture.